For Britannica Concise Encyclopedia, graphic design it: "The art and profession of selecting and arranging visual elements — such
as typography, images, symbols, and colours — to convey a message to an
audience. Sometimes graphic design is called "visual communications."
It is a collaborative discipline: writers produce words and
photographers and illustrators create images that the designer
incorporates into a complete visual message. Although graphic design has
been practiced in various forms throughout history, it emerged as a
specific profession during the job-specialization process that occurred
in the late 19th century. Its evolution has been closely bound to
developments in image making, typography, and reproduction processes.
Prominent graphic designers include Jules Chéret, Piet Zwart, Paul Rand,
Alexey Brodovitch, Milton Glaser, and David Carson."
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