Graphic design is a creative process—most often involving a
client and a designer and usually completed in conjunction with
producers of form (i.e., printers, signmakers, etc.)— undertaken in order
to convey a specific message (or messages) to a targeted audience. The
term "graphic design" can also refer to a number of artistic and
professional disciplines that focus on visual communication and
presentation. The field as a whole is also often referred to as Visual Communication or Communication Design.
Various methods are used to create and combine words, symbols, and
images to create a visual representation of ideas and messages. A
graphic designer may use a combination of typography, visual arts and page layout
techniques to produce the final result. Graphic design often refers to
both the process (designing) by which the communication is created and
the products (designs) which are generated.
Common uses of graphic design include identity (logos and branding),
publications (magazines, newspapers, and books), advertisements and
product packaging. For example, a product package might include a logo
or other artwork, organized text and pure design elements such as shapes
and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.
Undertaken: verb. /ŭn'dər-tāk'/ To take upon oneself; decide or agree to do: undertake a task. "is a creative process—most often involving a
client and a designer and usually completed in conjunction with
producers of form (i.e., printers, signmakers, etc.)— undertaken in order
to convey a specific message (or messages) to a targeted audience".
Branding: noun. /brănd/ A trademark or distinctive name identifying a product or a manufacturer. "Common uses of graphic design include identity (logos and branding),
publications (magazines, newspapers, and books), advertisements and
product packaging".
Artwork: noun. /ärt'wûrk'/ Work in the graphic or plastic arts, especially small handmade decorative or artistic objects. "For example, a product package might include a logo
or other artwork, organized text and pure design elements such as shapes
and color which unify the piece".
